Are You Working Your Business Or Is Your Business Working You?
Posted on April 25, 2008 - Filed Under Automotive, Business | Leave a Comment
Most of us get into our own business only to realize we have just created a job for ourselves with a boss (ourselves) who is worse than the last boss we had! In this position we wear every hat from prospector to recruiter to bookkeeper to manager to sales person to marketing director to… Well, you get the picture!Why do we put ourselves through this torture? Why do we wonder why things don’t work for us? Why do we work with a dead downline (or are they)? What is the strategy we are missing? Why are we doing what our sponsor (or upline) tells us but things are still not working for us?
Read More..>>Are You Implementing These 3 Advertising Techniques For A Better Return On Your Investment
Posted on March 31, 2008 - Filed Under Business | Leave a Comment
There is a famous anonymous quote that reads “When business is good, it pays to advertise. When business is bad, you`ve got to advertise.” If you are in business, whether to sell a product, promote an event or let people know about a service you provide, nothing can more true.
The fact is you need to advertise, and studies have shown your advertising must appear somewhere between 5 and 7 times (on average) in front of your prospective customer in order to land a customer.
Read More..>>Definition Of Branding
Posted on March 29, 2008 - Filed Under Business | Leave a Comment
Branding has been practiced by large corporations for decades, the result of which is the existence of hundreds of household brand names (i.e., brands known by the vast majority of people in the world or in a given region). With increased global competition and a multitude of products and services available in the marketplace today, small and midsize companies are also increasingly interested in building strong brands in order to remain competitive. But, exactly what is branding and what does it entail?
Here is a simple definition of branding:
Read More..>>Video Streaming - A New Town Hall
Posted on March 28, 2008 - Filed Under Internet | Leave a Comment
It was a night in July 2007 when a new town hall was discovered. Men and women from around the United States participated in a debate of sorts between 2008 Presidential hopefuls on the Democratic ticket.
What made this event unique is not that the candidates took their message on the road, but that the candidates received questions via video streaming site YouTube.
While this forum made for some rather interesting video questions, the implications of the use of video streams were phenomenal. For the first time citizens from across the United States were invited to be a part of something that simply required the ability to stream video on the web.
Read More..>>Creating A Market Development Team
Posted on March 14, 2008 - Filed Under Automotive, Business | Leave a Comment
What is Market Development and why does my company need a Market Development Team?
Market Development, in short, is a group that lies between Marketing and Sales and is responsible for generating leads for the Sales team. A Market Development team is responsible for helping shape both the Sales and Marketing messages while at the same time creating solid opportunities for the sales organization.
Activities a Market Development team focuses on are typically:
-1:1 E-Mail Marketing
-Cold Calling
-Creating Thought Leadership through whitepapers, blogs, webinars etc.
-Booking and Attending Tradeshows/Speaking Engagements
Read More..>>Winning With The Media
Posted on March 9, 2008 - Filed Under Business | Leave a Comment
Simply put, public relations helps organization X reach its target audience Y. The means to reach the target audience vary — advertising, brochures, direct mail, newsletters, special events and media relations — to name a few.
Often, public relations is the ability to make something ordinary and turn it into something extraordinary.
Media relations is an area that gets a significant amount of attention. For many, it remains a mystery as to how a story gets into a publication.
Read More..>>Corporate Responsibility - Parenting In The Workplace
Posted on February 25, 2008 - Filed Under Business | Leave a Comment
When the Industrial Age changed the way we did business, it also changed the way children were raised. Children were no longer able to be with their mothers when the both parents had to work, hence a mother had to either pick a life away from groups and a working environment or one without seeing her children for the largest part of the day.
However, the 21st century has been changing all that. Women today are balancing their work life with their home life and corporations are taking heed. In the effort to retain high-quality employees, many corporations today are creating atmospheres that allow a better work-life balance. One of the ways businesses are doing this is by allowing babies in the workplace.
Read More..>>Building Partnerships To Meet Your Customer Needs
Posted on February 16, 2008 - Filed Under Business | Leave a Comment
Your customer, whether they are an individual or a business, has needs beyond what you can provide. Understanding those other needs may lead you to cross-promotion opportunities or new services.
As you clearly define your target customer, think about other products and services your customers could or would purchase on a regular basis. The providers of these products and services may be ideal strategic partners for your company.
Read More..>>Plus Make Money Online - Marketing To A Niche
Posted on January 15, 2008 - Filed Under Business | Leave a Comment
One good idea can become a business. PLUS was originally the name of my business. I marketed money in the mortgage business, and I thought I had a good thing going. Then along came restrictions, licensing requirements, and online marketing. I knew I had something more to offer, so I kept looking.
When I received an invitation from friend and co-broker Jan Verhoeff to join her online business, I thought she was probably nuts. I even accused her of losing her marbles from drinking too much coffee at the Coffee Clatter! But, a few weeks later, I posted my first item on sale at eBay.com. I’d started down a road that would lead quickly to success!
Read More..>>The Beta Buzz
Posted on January 12, 2008 - Filed Under Internet | Leave a Comment
Take a quick tour of the new and trendy websites on the Internet and you will find the frequent and liberal use of the word “Beta”. In most cases, the word Beta is used almost like a tagline under the company or product name to signify that this offering is new, cool, or different. The purpose is to create a “buzz” or the perception of leadership for an offering.
Read More..>>
